Johannesburg, South Africa – South Africa’s vibrant tourism sector took center stage as the country officially launched Tourism Month 2025 at the scenic Zoo Lake. This annual event is a pivotal occasion that showcases the rich cultural heritage, diverse landscapes, and myriad attractions that make South Africa a premier destination for both locals and international travelers. The launch at Zoo Lake not only celebrates the essence of South African tourism but also serves as a platform to promote sustainable tourism practices that benefit communities and preserve the environment.
One of the main figures at the event, Minister of Tourism Patricia de Lille, delivered an impassioned call for South Africans to embrace local travel.
One of the biggest assets in South Africa for tourism is our own people, always welcoming so warmly
“Let us travel local, and we must tell our local stories with pride. We don’t want other people to tell our stories; we can tell our own stories, and we can even do it better,” she said. De Lille urged the tourism sector to build an industry that reflects South Africa’s identity, culture, and values, highlighting the Short Left campaign as a key driver in encouraging domestic travel.
“Our own country, it’s yours—the most beautiful country in the world. It’s yours, so you must enjoy it. One of the biggest assets in South Africa for tourism is our own people, always welcoming so warmly,” she added, noting that South Africans’ hospitality is consistently praised around the world.
The event also featured a strong focus on sustainability in tourism. Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa, stressed the importance of long-term planning to ensure that future generations inherit a strong, functional tourism industry.
Those things that were entrusted to us to control must be managed to ensure they are sustainable. Our decisions and actions today determine what the next generation of young tourism students will inherit
“Those things that were entrusted to us to control must be managed to ensure they are sustainable. Our decisions and actions today determine what the next generation of young tourism students will inherit,” he said. Tshivhengwa called for African destinations to be recognized globally for both their visitor numbers and their commitment to sustainable practices, which span environmental care, social inclusion, and economic growth.
Entertainment on the day
Entertainment on the day included a stirring performance by J’Something, who performed his hit “These Streets” and shared a heartfelt story of his humble beginnings in the music industry.
For South Africans looking to explore the country affordably, the ShotLeft initiative offers budget-friendly travel opportunities, making it easier than ever to experience the beauty and diversity of local destinations.
As South Africa embarks on this year’s Tourism Month, the launch at Zoo Lake sets a promising tone for the upcoming events and initiatives aimed at revitalizing the tourism industry. By embracing its unique cultural tapestry and natural beauty, the country aims to inspire both South Africans and global visitors to explore and engage with its many offerings. The continued focus on sustainable tourism will ensure that the legacies of its vibrant locales are preserved for generations to come, reinforcing South Africa’s position as a remarkable and responsible travel destination.
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