Durban’s Hollywoodbets July has long been a highlight of South Africa’s social calendar, a haven for celebrities, influencers, fashionistas, and networking fueled by champagne. However, the tone on social media in the run-up to the 2025 edition indicated that something was lacking: the thrill.
The theme for this year’s Durban July is “Marvels of Mzansi” – a call to showcase the full spectrum of South African creativity, culture, and opulence.
Real name Akhonamatemba Mbele-Zwane, the recent Big Brother Mzansi winner – alongside his equally glamorous girlfriend, Ashley Ogle – is being hailed as the unlikely but much-needed spark that’s brought the Durban July back to life.
While some felt the buzz had dimmed this year, especially after radio personality Sizwe Dhlomo went viral for claiming that South Africans have “lost the excitement” for the July, things took a turn when Afrotainment stepped in with a surprise announcement. The powerhouse entertainment label revealed that Sweet Guluva and Ashley would be hosting the Afrotainment Marquee, instantly setting X (formerly Twitter) ablaze with renewed anticipation.
From Big Brother royalty to red carpet stunners, Sweet Guluva and Ashley are the moment. Their vibrant love, unmatched chemistry, and flair for fashion have turned them into a Gen-Z power couple to watch – and now, they’ll be front and center at one of the country’s most prestigious lifestyle events.
The theme for this year’s Durban July is “Marvels of Mzansi” – a call to showcase the full spectrum of South African creativity, culture, and opulence. And what better way to embody that than through a duo who reflect the new wave of young, bold, proudly Mzansi talent?
Fashion will, of course, remain the heartbeat of the Durban July 2025. With high expectations for jaw-dropping gowns, daring suits, and avant-garde accessories, we expect nothing less than fashion fireworks – especially from Sweet Guluva and Ashley, who have consistently served looks with flair.
Whether you’re there for the horses, the fashion, or the FOMO, one thing is certain: Durban July 2025 just got its groove back – and it’s all thanks to the magnetic pull of Sweet Guluva.
