Last night we witnessed history being made in South Africa. LUX has collaborated with 3 South African female vocalists to highlight the multi-faceted beauty of South African women.
Produced by DJ Black Coffee, We Are More is a song by vocal icons Lira, Nhlanhla Nciza and Moneoa. This LUX song and campaign is about uniting South African women to become unapologetically feminine. LUX has always been associated with beauty pageants and now, the brand is taking a stand to embrace women for more than just their outward appearance. According to LUX, these 3 ladies were an obvious choice when the brand was looking for icons to partner with, they embody the More Than You Can See campaign messaging with everything they do.
Host, TV & Radio Personality, Pearl Modiadie chatting to Zola Bebe the Brand Manager for LUX
The 3 ladies performed their new single and we all sang along.
LUX believes that for too long now women have been celebrated for their beauty alone, but with the We Are More campaign the brand wants to shift perception from taking women at face value and embracing their many hidden personas that are often ignored.
For many years, LUX has celebrated the beauty and femininity of women all over the world and now the brand wants you to go out and be more than just what you appear to be! LUX wants this song to move your mind body and soul into action, and unite in #WeAreMore.
Listen, the song is on another level. Lyrics are so easy to remember because they sing about what women go through. You can download the song for FREE if you buy a bar of lux.
We also got a chance to watch the video which they say it took them 19hrs to shoot. Imagine that? From 8am-3am?? Here are some snippets from the video….
You can watch the full video HERE
Key messages of the campaign
- Femininity is more than you can see
- Fine fragrance helps express the unseen in you
- LUX inspires every women to express more of who she is
Competition entry mechanic:
- Buy any LUX 175g bar
- Dial the unique code found in pack
- Follow the prompts and enter the last 4 digits of your barcode
- Stand a chance to WIN double tickets to the One Night Only Concert.
- Competition ends 31 August 2017. USSD rates 20 cents per 20 seconds. T’s & C’s apply
“LUX believes women are so much more than meets the eye; they are mothers, sisters, wives, business women, leaders, mentors, caregivers to name but a few things. The brand has developed a platform for all women to showcase their hidden facets that are often overlooked,” said Sphelele Mjadu, PR Lead for Africa, Unilever Personal Care.
Wanna be a part of this great cause and do your part? You can keep up to date with LUX via their social media pages;
Thank you to LUX South Africa for a great evening! It was very fulfilling with powerful messages.
Thanks to your people who used periscope to video-rise the event!
It was so nice to watch. Moneoa is a great artist with a great voice and personality: sicela unkulu-nkulu ambusise ngamaGig hle.
I also loved Lira’s responses. Nhlanhla N_ needs to work on her communication skills. She seemed a bit unprepared to answer questions about the meaning of the campaign to her/women in general. Or maybe I am too critical and comparing her to the other 2 ladies who are very outspoken.
Beautiful campaign,I Love Moneoa,Let me go check out the hashtag on twitter
@Nomi, I get you where Nhlanhla is concerned. I don’t think she wasn’t prepared, I think she’s not an outspoken person. She’s very quiet and hardly talks so when the time comes for her to talk, she struggles. I just think talking is not in her. There are people like that.
I agree, but she is bomb on stage. She often let’s Theo Kgosinkwe deal with the media most of the time.
Clearly, ukukhuluma kakhulu is not part of her gender or agenda. 😛
I have followed Mafikizolo for a long time & i have noticed that in most of their print,tv & radio interviews Theo does most of the talking. Maybe she’s not a talker. I’m going to watch the video & wait for black Twitter to critique(sp)