South African TV and radio star, Pearl Modiadie was also in Milan for Milan Design Week. Hundreds of designers, artists and media from all corners of the world descended onto Europe’s soulful design hub that is Milan. One of them is TV and radio darling, Pearl Modiadie. Pearl was on the ground as part of a media tour to enjoy the immersive experience that #MDW2019 has to offer.
From April 8 – 14, the Italian city centre transforms into a creative hub that witnesses product launches, emerging trends, which this year is themed around health and wellbeing, bringing the outdoors indoors and creating closer human interaction.
Pearl had this to say when she was there: “I feel so fortunate to be at Milan Design Week, what an incredible experience so far…..Besides all the amazing people I am meeting, the experience at IQOS World was mind-blowing.Visual illusionist, Alex Chinneck presented his latest provoking installation – IQOS World, a project concerned with the current state of the environment, inspired by IQOS, the smoke free latest technology by PMI. His giant installations included massive zips which made me feel like I was going to be swallowed into another dimension – he said the surfaces of the space were designed as metaphors of an ideal process of transformation in which the opening owns a special ability to create a new narrative – thought-provoking stuff! There is so much to see and enjoy in this creative city and I am looking forward to sharing some of it with South Africa.”
Pearl made her way back to Mzansi yesterday. She clearly had the best time of her life in Milan and had the perfect wardrobe to match as well. Here are some of her pics that we love.
Pearl looking glam in Italy
Pearl with Rishaad Hajee, Marketing Manager at Philip Morris SA
Outside IQOS World – Alex Chinneck’s massive installation artwork
Pearl on the giant zips: His giant installations included massive zips which made me feel like I was going to be swallowed into another dimension.